Hybrid monetization is the mixture of different methods in mobile apps when trying to monetize. Hybrid monetization combines in-app advertising and in-app purchases in order to maximize an app’s revenue. Increasing the LTV (Life Time Value) of the users of an app is the main KPI by combining different monetization approaches by utilizing numerous combinations of monetization formats.

During 2020, in-app purchases consisted of 43% of the mobile gaming revenue and 21% of non-gaming apps’ revenue.

Dimitris Priftis

Publisher Partnerships @Pollfish| ACG Alumnus| Keen traveler, Sea lover || Twitter:@priftisd, LinkedIn https://www.linkedin.com/in/dimitris-priftis/

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