The COVID-19 era may have made people wary of getting on real-life dates, but the truth is that dating apps like & have used lockdowns as an opportunity to help people enrich their virtual love lives. Dating apps are perceived in a more positive way nowadays, compared to a few years ago. In the past, admitting that you met your partner on a dating app could have been a source of embarrassment, but today if you are single and not using a dating app then you are probably the odd one.

The rapid growth of dating apps’ user-base globally over…

Abstract

Employer review platforms present new challenges & opportunities for companies’ recruitment efforts. Job seekers look for information from different sources such as corporate websites, personal networks & employer review platforms to understand more about the prospective employers’ offerings and eventually decide whether they will apply for a job vacancy. Whilst a growing number of research studies show that employer review platforms affect employer branding, little is known about the relative usefulness and credibility of different sources of information. This study seeks to address this gap, drawing from two samples in the USA and Greece. Findings indicate that employer review platforms…

eCPM is one of the most important metrics used by publishers to track, optimize & evaluate their advertising inventory. Through the process of evaluating the performance of each ad network and ad unit, publishers use different KPIs and metrics. In this article, we will define the eCPM formula, how it differs in market research monetization.

Defining eCPM

eCPM (effective Cost per Mile) is a widely used term in the mobile advertising industry, however, it can be quite confusing for newcomers in the market who are looking to monetize their apps with in-app advertising.

The general formula used in the industry…

Nowadays the space of mobile gaming is experiencing a significant growth rate in terms of revenue. According to Statista in the US, the revenue from mobile gaming reached $55,35m in 2020 from $44,2m in 2017. Considering the potential of the industry more and more indie developers are entering the market, hoping to take their seat in this growth journey and make revenue from their games. However, the biggest challenge that indie developers face in their first steps, is the lack of financial budgets compared to studios & big game publishers who can acquire faster, larger amounts of users. …

Quiz & Trivia Games are one of the most popular categories in the mobile games’ space. Quiz games can be created, even without coding skills, by using app builders where you can launch your own game without having any knowledge in code. Some people argue that Quiz or Word & Trivia Games can have a longer life-span on users’ phones, compared to casual games which are currently dominating the charts.

According to AppAnnie the process of app maturation (the time it takes to reach peak downloads) typically lasts for about fifty days, after which apps have another two and a…

A few weeks ago, President Trump issued an executive order giving ByteDance 90 days to either ban TikTok’s operations in the U.S. market or sell them to an American company in order to continue its activity. Trump mentioned in his order: “There is credible evidence that leads me to believe that ByteDance … might take action that threatens to impair the national security of the United States,” TikTok jumped from 269th position to 4th position in the global app download rank in February 2019 & today its estimated monthly active users (MAUs) are approximately 800 million users worldwide.

Trump’s decision…

Undoubtedly Covid-19 has had a deep impact on all industries. During lockdown in different countries, mobile gaming was one of the industries that received significant growth and became an important part of the lives of millions of people worldwide.

Mobile Gaming’s Growth

With millions of people working from home and with students taking their classes online, a tremendous increase in mobile usage was reported during the lockdown. Verizon. reported an increase of 75% in mobile gaming data usage during March 2020 whereas Comscore reported an increase of 53% in US mobile usage. …

When a job seeker starts her/his search, one of the first things she/he is going to Google: “Top companies to work in XYZ sector” or, “Top companies to work for in 2020”. Today, the employer’s reputation matters more than ever before, since organizations with powerful brands receive twice as many applications as firms with negative brands, and eventually they spend less money on employees. Moreover, 1 out of 2 job seekers wouldn’t work for a company with a negative reputation — even with a pay increase.

This article will briefly discuss what employer branding means, it will present some necessary…

Since the initial launch of the App Store back in 2010, there was a resilient preference in the casual, mid-core & hard-core game categories from mobile gamers. Ten years later, hyper-casual games are still dominating the top charts. We can say with confidence that this category will remain as No1 preference in mobile gamers’ preference. Some known hyper-casual games are: Angry Birds, Temple Run & Candy Crush.

Τhe profile of hyper-casual games

As the name suggests, hyper-casual games are lightweight games with simple mechanics that offer instant gameplay. Literally “tap to play.”

From their definition, it is understood that hyper-casual…

Online dating is becoming more normalized by society as an increasing amount of users find online dating as something which is socially accepted. The 84% of Americans who use dating apps said that they were using online dating apps to look for a romantic relationship, whereas 43% of them stated that they were using dating apps for friendly contacts and only 24% of the users were using it explicitly for sexual encounters.

The online dating market landscape

As Statista indicates, both the total number of users and the total revenue of dating apps are rising year after year and are…

Dimitris Priftis

Publisher Partnerships @Pollfish| ACG Alumnus| Keen traveler, Sea lover || Twitter:@priftisd, LinkedIn https://www.linkedin.com/in/dimitris-priftis/

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