The COVID-19 era may have made people wary of getting on real-life dates, but the truth is that dating apps like & have used lockdowns as an opportunity to help people enrich their virtual love lives. Dating apps are perceived in a more positive way nowadays, compared to a few…

Abstract Employer review platforms present new challenges & opportunities for companies’ recruitment efforts. Job seekers look for information from different sources such as corporate websites, personal networks & employer review platforms to understand more about the prospective employers’ offerings and eventually decide whether they will apply for a job vacancy. Whilst…

eCPM is one of the most important metrics used by publishers to track, optimize & evaluate their advertising inventory. Through the process of evaluating the performance of each ad network and ad unit, publishers use different KPIs and metrics. …

Nowadays the space of mobile gaming is experiencing a significant growth rate in terms of revenue. According to Statista in the US, the revenue from mobile gaming reached $55,35m in 2020 from $44,2m in 2017. Considering the potential of the industry more and more indie developers are entering the market…

Quiz & Trivia Games are one of the most popular categories in the mobile games’ space. Quiz games can be created, even without coding skills, by using app builders where you can launch your own game without having any knowledge in code. …

A few weeks ago, President Trump issued an executive order giving ByteDance 90 days to either ban TikTok’s operations in the U.S. market or sell them to an American company in order to continue its activity. Trump mentioned in his order: “There is credible evidence that leads me to believe…

Undoubtedly Covid-19 has had a deep impact on all industries. During lockdown in different countries, mobile gaming was one of the industries that received significant growth and became an important part of the lives of millions of people worldwide. Mobile Gaming’s Growth With millions of people working from home and…

When a job seeker starts her/his search, one of the first things she/he is going to Google: “Top companies to work in XYZ sector” or, “Top companies to work for in 2020”. Today, the employer’s reputation matters more than ever before, since organizations with powerful brands receive twice as many…

Since the initial launch of the App Store back in 2010, there was a resilient preference in the casual, mid-core & hard-core game categories from mobile gamers. Ten years later, hyper-casual games are still dominating the top charts. We can say with confidence that this category will remain as No1…